- Have you heard about Personal Branding, but are unsure how it applies to you?
- Are you planning a career transition, but don't know where to start?
- Do you wonder how to sell your skills, in a competitive market?

As a job seeker, the first thing you need to understand is that the job search is multi-faceted. Finding a match between employer and employee is like finding a mate. Continuing with this wedding analogy, a wedding is not just about the bride and groom - rather it is about uniting two families. In this fashion, getting hired is about uniting the right candidate with the right company.
