A standard, paper resume is not enough to attract recruiters attention!
Would you like a competitive advantage in the job search game?
Learn about LinkedIn the best social media tool for business networking and business job search!
Social Media is here and here to stay! A resume is not enough to get you noticed, not by a long shot.
This year I attended the annual, MBA
Careeer Services Conference in Keystone, Colorado. At the conference, I was invited to present on social media marketing and blogging. My workshop was sold out and there were even people standing in the hallway listening. My workshop participants consisted of MBA career counselors, coaches, business professionals, recruiters and business career vendors. During the discussion portion of the workshop the participants discussed the impact of social media on the MBA job search.
An
informal poll conducted during my workshop revealed that the majority of attendees recommend LinkedIn as the number one social media tool for MBA job seekers. LinkedIn is arguably the most credible and popular business
networking site to date. Thus, many business schools are teaching students how
to use LinkedIn, providing social media audits for students. Additionally, I would argue that social media is also a great tool to alert students to career expo's, provide job search resources and network with the employer community.
Prior to the recession MBA students
from top business schools could easily secure jobs from on- campus recruiting
events. Now business students must conduct an active job which includes live
and online networking. LinkedIn has emerged as one of the most effective Web
2.0 job search and networking tools. According to Bloomberg Business News; although LinkedIn is a much smaller
social network that Facebook or Twitter, it is arguably the most credible
business network online.”
LinkedIn Corp has 1,000+ employees and 90 million users in more than 200
countries. Additionally, it has recently surpassed MySpace to become the
second largest social network online. According to Business Insider, LinkedIn is the first prominent US
social networking company to test publicly just how hungry investors are for
Web 2.0 companies. The
headlines all confirm this major, platform change in business recruiting
practices. In a recent post by the site 24/7 Wallstreet,, LinkedIn’s hiring solutions are transforming the talent acquisition market by
providing unique access not only to active job seekers but also to passive
candidates who are not actively looking to change jobs.Many would claim that
LinkedIn is threatening Monster.com’s supremacy in the online, job-search world.
Top business
schools are integrating social media job search into their regular, recruiting
events.
In 2005 LinkedIn introduced paid membership subscriptions. This provides recruiters with more functionality, more search depth and more access to candidates. Thus, LinkedIn represents a direct method of sourcing potential candidates and enables recruiters to bypass the old-fashioned, 3rd party job-boards. Recruiters have multiple methods of finding candidates on this site such as: the advanced search functions, posting jobs in LinkedIn groups, and leveraging their network for candidate referrals. Also, LinkedIn is a great way to review potential hires and learn about them prior to ever contacting them.
=================================================
Author: © 2011 - All Rights Reserved - Sharon B. Cohen, MA,CPRP, NCDA. Virtual Career Counselor and Career Transition Specialist.
• LinkedIn http://www.linkedin.com/in/sharonbcohen
• Twitter http://twitter.com/MyCareerManager
• My Career Manager Blog (daily view) http://mycareermanager.blogspot.com/
0 comments:
Post a Comment