Sometimes, you will need to give samples away for free to get noticed. I consider my career articles 'free samples.' But it's worth it. Below is an email I received for Blog writing work. I didn't know the sender and she found me!
Hello Sharon,
My name is Cassie Nelson, Marketing Coordinator for MetroJobs.com (and many other local employment and diversity websites). I came across your article, "What is Your Stage of Identity Development? The Increasing Globalization of the Workplace" and I was very impressed by your insights on the challenges job seekers face.
One of the things job seekers really appreciate about us is our commitment to providing high quality content from local authors and experts. Content that helps them with their career search. After reading your articles, I believe that you could be an invaluable contributor.
I accepted their offer and have written articles for their career websites which are published and syndicated throughout the USA. I didn't have to interview or chase the leads. I used to use pull marketing, to 'attract' the leads to me. You can do it too!
Examples of Pull Marketing
Hello Sharon,
My name is Cassie Nelson, Marketing Coordinator for MetroJobs.com (and many other local employment and diversity websites). I came across your article, "What is Your Stage of Identity Development? The Increasing Globalization of the Workplace" and I was very impressed by your insights on the challenges job seekers face.
One of the things job seekers really appreciate about us is our commitment to providing high quality content from local authors and experts. Content that helps them with their career search. After reading your articles, I believe that you could be an invaluable contributor.
I accepted their offer and have written articles for their career websites which are published and syndicated throughout the USA. I didn't have to interview or chase the leads. I used to use pull marketing, to 'attract' the leads to me. You can do it too!
Examples of Pull Marketing
- Social Media Networking
- Word of Mouth
- Media Coverage
- Sales or Promotions
- Advertising
- Email Marketing
- What are your talents?
- How can you promote your talents?
- What is the best way to display or exhibit your talents?
- Are you a subject matter expert who can present at a conference or volunteer?
- Can you join a trade association and build your reputation outside of your current job?
- Can you send out a newsletter, showcasing your unique skills?
The traditional job-search has changed, have you kept up with the changes?
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Author: © 2022 - All Rights Reserved - Sharon B. Cohen, MA, Dip. Educ, Career Counselor & Career Transition Specialist. Atlanta, GA. "Helping business professionals, reach their career potential!"
Contact me to get started! Drop me a line at sharoncohen200@bgmail.com
Contact me to get started! Drop me a line at sharoncohen200@bgmail.com
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